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Marketing Research

RRP $397.99

Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition ofMarketing Research shows marketers how to utilize these techniques to compliment traditional methods. The book focuses on international market  research and incorporates new case studies to present the latest  information in the field. Marketers will also be able to access the books Web site for a list of readings, links to other key sites, sample datasets for analysis, and practice questions after each chapter.


Seo And Search Marketing In A Week

RRP $19.99

Your fast track to successful SEO and search marketing

Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence.

SEO and search marketing just got easier

Welcome to this guide to the sometimes baffling world of search engine optimization (SEO) and search engine marketing (SEM). This book will give you a solid grasp of the fundamentals so you can get your website content found by the search engines and run paid advertising campaigns, driving visitors to your web pages and ultimately generating revenue. You'll be able to do all this in just seven days, with each chapter taking just one or two hours to read.

Contrary to popular belief, SEO and SEM are not too complex for 'mere mortals' to understand and you don't need to spend a fortune on hiring an SEO/SEM expert. This book strips away as much of the mystique from SEO and SEM as possible, so that you have enough knowledge of all the basics and the terminology to be able to understand the 'techiest' of traffic geeks and even have a conversation with them. We'll uncover the meaning of the jargon and acronyms you need to know, such as pay-per-click advertising (PPC), backlinking, social signals and algorithms.

The challenge for you is to read a chapter each day, get a grasp of the material, take the mini-test at the end to help get it all straight in your mind and then take action on what you've learned. You may have to revisit the material a day or two later, but by the end of the week you'll have a good overview of the subject and know enough to know what you're not clear on, so that you can go back over the information in the book and fill in the gaps if you need to.

What this book will do for you is teach you how to structure your website to deliver what the search engines are looking for and thus promote it to the world. The web is an ever-evolving thing that changes alarmingly fast but, if you follow the guidelines and principles in this book, you'll never be left with less traffic coming to your site. You can only gain from any changes in the future.

- Sunday: An introduction to search engines and SEO
- Monday: Keyword research
- Tuesday: On-page optimization
- Wednesday: Off-page optimization
- Thursday: Getting other traffic sources to your website
- Friday: Pay-per-click traffic: making it work for you
- Saturday: Monitoring and managing your progress

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.


Marketing Research

RRP $584.99

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.


Insect Pheromone Research

RRP $28.55

This book contains the proceedings of the "First International Symposium on Insect Pheromones," which was held at Wageningen, The Netherlands, from March 6 to March 11, 1994. Eighty participants from 17 countries attended the symposium, which turned out to be a unique forum for the exchange of the latest worldwide findings on insect pheromones, an opportunity to discuss and debate unsettled issues, and a mechanism to define new directions in pheromone research and foster interdisciplinary collaborations. The meeting comprised five sessions representing the breadth of disciplinary interest in pheromones, a typical charac­ teristic of this research area. In the sessions the following topics were presented: (1) control of pheromone production (organized by W. L. Roelofs), (2) sensory processing of pheromone signals (T. L. Payne), (3) neuroethology of pheromone­ mediated responses (T. C. Baker), (4) use of pheromones in direct control (A. K. Minks and R. T. Card6), and (5) evolution of pheromone communication (c. LOfstedt). All sessions started with a series of 30-minute lectures, after which ample time was reserved for discussion. In each session some participants were asked to serve as discussants and to initiate and stimulate discussion, and a rapporteur was recruited to make notes of these discussions and to summarize the general trends emerging from the session. The general program­ ming of the symposium was in the hands of R. T. Carde, A. K. Minks, and T. L. Payne.


Luxury Marketing

RRP $326.99

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The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.
This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.



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Australian Businesses Books

Website Investing Improve Ranking SEO Rank Search Marketing
Wordpress Business Website Joomla Business Services
Directory Website Directory Amazon Yahoo

Australian Businesses