At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google. You don t have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor s websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website. This book is for all those hard working small business owners out there. Use it and make your on-line business prosper.
Is So You Have a Website for Now What for you?
Let's first look at four simple questions:
1. Are you happy with the way your website is performing today?
2. Is your website helping you capture leads and close sales?
3. Is your business helping you and your business reach its goals?
4. If you were to get 1,000 new prospects to your website tomorrow, would your site be ready to convert them into customers?
How do you know if your website is as effective as you expected it to be? If you are not getting the results you want, do you know what to do to help it along? Are you prepared to ask yourself the big questions about your website and take the steps to ensure its success out there with the big boys?
As a business owner, you know how important it is to have a website. Everyone knows that in order to stay in the game you have to have a strong online presence. So you dove right in and made the plunge to an excellent marketing decision: buying a website!
But what many business owners don't realize is that they could be pouring thousands of dollars, countless hours, and valuable resources into something that is doing absolutely NOTHING for their company! Where do you turn when you feel the burn of a marketing wasteland with no hope of a successful campaign?
These concerns are exactly what led Wayne Mullins of Ugly Mug Marketing to compose a user-friendly guide to the world of web. His book, "So You Have A Website Now What?" can help you or your business productively utilize your website to the proper capacity. This isn't some long-winded tech manual, just the experience of a man who has been in your shoes and pulled through - ready to share his success story with you!
What can you expect from "So You Have A Website Now What"? Below are some of those key topics that Wayne addresses in his book and some suggestions for you to think about as you consider your website marketing strategy:
*KNOW YOUR MARKET - Who are the target people you want to attract to your site? Can you provide a clear and concise picture of what you are looking for when it comes to viewers? What about customers needs?
*FIND YOUR COMPETITIVE EDGE - What are you doing to set yourself apart from your competition? Is it service, product, demand? Having a strong competitive edge helps you soar to the top of your marketing goals.
*WHAT CUSTOMERS NEED - Are you putting your customers first? Are you catering to their wants and needs vs. your own business agenda? What are you doing to drive them to your site, and more importantly KEEP them there long enough to spread the word?
*WHAT YOUR WEB DEVELOPER DIDN'T TELL YOU - Say you had someone build a website for youdid they go over everything you needed to maintain it to its full potential? Probably not. Even if they did, are you doing your part in promoting it the way you should? Is the content current, accurate, and frequently updated? Do you know how to update your website?
*FinallyBUY THE BOOK! Pretty simple, right? "So You Have A Website Now What?" can help you answer some of these questions and provide the tools you need to take charge of your website's biggest challenges.
Your church website could be better. Even if you paid a lot of money a few years ago, it's not exactly what you want. Maybe it doesn't exist at all, or maybe the volunteer who built it left for another church. While the reasons for not having a good church website are infinite, the way to create a better church website has just gotten a bit simpler with this guide designed to help anyone interested in attempting to implement a new website for a church. This is a book each minister, congregational president, and church library needs. The book starts with an argument for having a better website. If you've had trouble convincing your board or members of the need, you'll find some resources that might help. The guide then presents some suggestions about the kind of framework to use in building your new or updated site. The next part of the book takes a look at a website from top to bottom, going over most of what you'll need to create an effective design. Ratings are given for relative importance and difficulty of web page elements. The book then discusses pages of a typical church website, making some suggestions as to how to lay the pages out. You will also learn about several of the most popular and useful add-ons available for church websites. The entire book is written with budget in mind, since the author designs websites for local churches at a fraction of the cost of many custom web design businesses. The book is a pragmatic guide that covers most of what you'll need without trying to give step-by-step details, especially since it's meant to be applicable to many available systems. While the book can function as a basic guide to building your own sites, it's as much a list of suggestions that can help you navigate what you already have and what you will be shopping for when you get a website. It will help you understand what your web developer will be doing for you, whether it's someone you hire or a volunteer. Think of it this way: would you buy a car without doing a little research on the kind of car you need and the available options? A good website costs as much as a car, yet many churches get taken by slick sales pitches. This book will help you to at least understand what those salesmen are trying to offer. The book does not take a stance on the best way for your church to build a website. Rather, it offers options, suggestions, and a quick education on what could be useful in your decision-making and implementation of a new church website. Some of the ideas could save your church thousands of dollars, while others might allow you to see why spending the money is worth it. A few tricks might even save you something more valuable than money: time, especially if you're trying to build your own church website. The web designer who wrote this book routinely builds sites in three days or less, and you'll see screenshots of the results. While the goal may not be for you to speed-build your new church site, it's certainly tempting to find out how someone learned to build websites in three days while the local custom website building boutique will ask for six months to a year. If you want to look at some of the results before you purchase the book, please check out luthernet.org to see several examples of three-day website upgrades. Passiveninja.com also has a portfolio section showing more of the same: modern, mobile-friendly websites built in a few days using the tools and techniques in this book. Bonus articles discussing web design and church ministry efforts are included, as well as an annotated ministry resources list compiled by Lisa Jaeger. If you are looking for a DIY guide to building your own non-church website, this book will also help you. While it's geared towards churches, most of the ideas can be used with small business websites, education websites, family blogs, and many others, since the designer has built all kinds of sites over the years using mostly Joomla and Google Sites.
A Textbook on Macroeconomic Knowledge and Analysis
This book presents a citizen-centric perspective of the dual components of e-government and e-governance. E-government refers to the practice of online public reporting by government to citizens, and to service delivery via the Internet. E-governance represents the initiatives for citizens to participate and provide their opinion on government websites. This volume in the Public Solutions Handbook Series focuses on various e-government initiatives from the United States and abroad, and will help guide public service practitioners in their transformation to e-government. The book provides important recommendations and suggestions oriented towards practitioners, and makes a significant contribution to e-government by showcasing successful models and highlighting the lessons learned in the implementation processes. Chapter coverage includes: * Online fiscal transparency * Performance reporting * Improving citizen participation * Privacy issues in e-governance * Internet voting * E-government at the local level
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